M&S Reimagines Its Beer Aisle with Design-Led Craft and Continental Ranges by Thirst

Marks & Spencer is stepping confidently into the craft beer conversation with the launch of two new design-led ranges, created in collaboration with branding and design agency Thirst. Spanning a richly detailed Continental range and a bold, modern Craft line-up, the work redefines what own-label beer can be, moving beyond functional packaging into something more expressive, authentic and engaging. For the Continental range, the challenge was clear: communicate genuine provenance in a category wh