Made to Tempt with Maxim Created by Pointbleu Design

THE CHALLENGE Maxim is a premium ice cream brand known for the richness of its creamy and fruity fillings. While the product delivered on taste and quality, its design didn’t fully express that indulgence; a missed opportunity in a highly impulsive category where desire is everything. The challenge was to elevate Maxim’s visual identity while showcasing its expertise across two distinct worlds: the classic chocolate-coated range and a new fruity collection. The redesign needed to strengthen shel