Maison de la Nature Bruche Piémont, rebranding by Buckwild

The Maison de la Nature Bruche Piémont is a recognised charity dedicated to environmental education, sustainable development and the ecological transition. For this rebranding project, it wanted to make a radical break with its former image. To achieve this, the main typeface has been customised, and its design has been reimagined to be more playful. An important detail lies in the three ‘A’s’ found in the full name. The letter becomes a symbol, resembling a small house with a door that is gradu