Eva Chistyakova

Major Vibes, Hair Care Inspired by Guitar Rhythm

2026 World Brand DesignWBDSPackaging Design

Major Vibes is a contemporary hair care brand inspired by the connection between music, rhythm, and self-expression. The concept is built around the idea that every hair type has its own unique character, making hair texture the foundation of the brand's visual identity rather than simply a product category. Straight, wavy, and curly hair are transformed into a clear and intuitive design system that allows customers to navigate the collection effortlessly while giving every product its own disti

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