Backbone Branding

Mart, Two grape varieties enter the ring and leave as one wine

2026 World Brand DesignWBDSPackaging Design

We faced an interesting challenge: to create packaging and a name for a red wine made from a blend of different grape varieties. The concept came from the dynamic relationship between these varieties and the idea of capturing their lively clash. We came up with the name “Mart,” derived from a word meaning “fight.” This wine is built around the tension and eventual harmony between the grape types, which come together to create a distinctive and balanced flavor profile. To express this idea visual

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