Mediumrare Refreshes Coconaut With a Vibrant Packaging Redesign That Strengthens Shelf Impact and Flavor Recognition

The COCONAUT® brand was founded in 2017. Over the past three years, it has rapidly gained popularity and expanded into new European markets. In addition to pure coconut water from young coconuts, the brand offers a mix of coconut water with NFC fruit juices, including pineapple, watermelon. They added new flavors to the lineup this year: yuzu, mango, and white peach. Following a redesign, the new, clean look gives the products even more energy and strengthens brand recognition. What sets the COC