Mella 1809:  Making Home Care Into a Work of Art

Most home care products are pretty functional in terms of design. There’s a focus on freshness and efficacy in the mid-market, whilst quiet minimalism prevails amongst the higher-end brands. Jorge Mella, founder of Mella 1809, saw an opportunity to lift everyday homecare products out of drudgery, minimalism and utility, into a world more akin to luxury fragrance brands. Into the Light studio were brought on board to bring his vision to life and create a brand world where everything in the home,