Melt Packaging design concept for to-go ice cream

Melt is a to-go ice cream brand created for young people living in a constant flow of tasks, deadlines, and everyday movement. The brand treats ice cream as a small but accessible moment of pleasure, something you can buy, open, eat with a spoon, and enjoy anywhere. At the core of the identity is the idea of the tongue as a space of taste and the primary symbol of sensory experience, tactility, and enjoyment. Each flavor is represented by a bright, non-conformist character with their own persona