Meow Cocktail Bar, a Brand Identity for a Cocktail Experience

Based in India, Meow is a cocktail bar built around the tension between primal instinct and futuristic atmosphere. The identity was created to translate this duality into a bold, immersive visual language, bringing together symbolism, raw textures and a strong sense of sensory intensity. At the center of the identity is a woodblock-inspired emblem featuring two cats, a visual expression of instinct, duality and the untamed character of the brand. Rough typography, tactile textures, expressive gr