MESA BEEF CO. Packaging Design Concept for Beef Steak

MESA BEEF CO. is a brand specializing in premium beef steaks. The identity is based on a reinterpretation of livestock identification systems, transforming a familiar agricultural element into the core of the visual language. Inspired by traditional cattle ear tags, the label establishes a distinctive brand identity, while the packaging puts the product itself in the spotlight, keeping it as open and visible to the customer as possible. The visual system is built around a simple and recognizable