Backbar Studios Limited

Micil X Kneecap Poitín Packaging, Small but Deadly

2026 World Brand DesignWBDSPackaging Design

When Micil Distillery and Kneecap came together to create a limited-edition poitín, there was plenty of character on both sides to work with. The spirit takes Micil’s Connemara poitín and rests it in casks seasoned with Kneecap’s favourite tonic wine. Our job was to bring the collaboration to life through the label and packaging, finding a balance between Micil’s distilling heritage and Kneecap’s own visual world, while creating something that felt suitably distinctive for a limited release. Poi

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