Midday Studio positions Betta Sparkling Protein Soda between performance nutrition and premium soft drink design.

Protein Refreshed, adding some much needed sparkle to the world of protein From paddles to pedals, reps to steps, Betta are here to empower every kind of active lifestyle. Light, crisp, and packed with 15g of protein, their sparkling sodas are made with all-natural fruit juice and nothing artificial, offering a refreshing alternative to flat, fake, heavy protein shakes. The brief was clear: create a brand that could hold its own in both the premium soft drink aisle and the performance nutrition