Midday

Midday Studio revamps Eat Real, bringing bold flavour to healthy snacking.

2026 World Brand DesignWBDSPackaging Design

Love Food? Eat Real As a nation of food lovers, many of us appreciate the value of good food. Yet, when it comes to snacks, we tend to accept tasty fodder, or we sacrifice deliciousness for healthier options. With Eat Real, consumers no longer need to choose between deliciousness & goodness. Our brand refresh spearheads the big shift in positioning, from health to taste. Inspired by the world of cookbooks, the new look puts flavour first, with vibrant colour, appetising photography, and a tasty

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