MILK Designs Vöslauer FIZZZ as a Stylish Alcohol-Free Aperitif Alternative

MILK developed the packaging design for Vöslauer FIZZZ, a non-alcoholic aperitif-inspired beverage range created for consumers seeking the sophistication of an aperitif experience without the alcohol. Built around the idea of “Fizzzy without Dizzzy,” the concept translates the rituals and flavour cues of aperitif culture into a more contemporary, everyday soft drink occasion. For the launch, MILK created a design system that positions FIZZZ clearly beyond the visual language of conventional lemo