Percept

Mizzica Packaging Design by Percept Brand Design Agency Brings Contemporary Italian Crema Liqueur to the Australian Market

2026 World Brand DesignWBDS

Branding & Packaging Design Requiring branding and packaging design that felt contemporary, accessible, and unmistakable on shelf, Mizzica worked with Percept to design their unique brand offering. The product is a rich and smooth modern Italian crema liqueur, created to excite the Australian market. Rooted in Sicilian tradition and made for slow enjoyment after dinner, the brief was to balance flavour, celebration, and Italian lifestyle, inviting the first sip and encouraging further discovery

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