Lung-Hao Chiang

Moon Blessings, CITY9 Moon Festival Gift Box

2026 World Brand DesignWBDSPackaging DesignGraphic DesignWritingIdentity

From Moon Viewing to Moon Landing, Ready for Launch What if moon viewing were not merely an act of looking up, but the beginning of an actual lunar mission? Built around the idea of interstellar exploration, Moon Blessings is a premium wine-and-confectionery gift box created for City9. Rather than treating the moon as a static Mid-Autumn symbol, the design transforms the festival into a brand journey, from Earth, aboard a spacecraft, across the galaxy, and finally to a toast on the lunar surface

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