Museum Ordrupgaard, Home to iconic art and Danish design

Museum Ordrupgaard brings together a historic collector’s home, French and Danish art, Finn Juhl’s House, contemporary architecture, an Art Park and garden. The new identity takes the idea of the museum as a home and turns it into a visual framework. The logotype separates Museum and Ordrupgaard across the edges of each format, creating an active space between them for art, imagery and information. This framing principle scales across formats, allowing the identity to remain recognisable while g