My Boyfriend Is Out Of Town | Brand Identity By Shakshi Maheshwari

Project Overview My Boyfriend Is Out Of Town (MBIOOT) is a fashion-forward weekly soirée hosted at Baoli — designed as the ultimate girls’ night out. More than just a party, it’s a curated experience that blends glamour, freedom, and empowerment. The Schedio was brought on to develop a brand identity that mirrors the event’s essence: sexy yet tasteful, bold yet elegant, and unapologetically feminine. Challenges The brand needed to strike a unique balance — appealing to a luxury-driven, fashion-s