Eva Chistyakova

Nativo: reframing frozen foods through science and design

2026 World Brand DesignWBDSPackaging DesignProduct Design

Problem Global warming is no longer a threat of the future — it is happening today. One of the underestimated factors contributing to this issue is food waste. According to the United Nations, food loss and waste account for approximately 8–10% of global greenhouse gas emissions, exceeding the emissions produced by the entire aviation industry. A significant share of this waste comes from fruits and vegetables that are discarded simply because they are not consumed in time. Idea To position froz

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