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no° Ice Cream Packaging Turns Flavor Ratios into a Visual Identity

2026 World Brand DesignWBDSIdentityPackaging Design

Designed as a composition, no° transforms layered ice cream into a visual identity where the product itself becomes the main design language. Instead of relying on illustrations or decorative graphics, the packaging visualizes the actual structure of the ice cream, turning flavor composition into a clear and memorable system. Each gradient band represents one real ingredient, while the printed percentages reveal its exact proportion inside every bucket. The result is a package that communicates

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