Nuvella – Premium Cookie Packaging Design for the Nusi Brand

Earlier, we published an analytical article about one of our projects in the confectionery market — the Nusi rebranding. Following a successful refresh, the company decided to expand its brand architecture and transitioned to a “House of Brands” strategy. The Nuvella sub-brand became the first premium project in this new portfolio. Packaging design 1. The Problem and Task Traditionally, Nusi was associated with a children’s audience. The company faced the challenge of breaking this limitation an