Ollo Padel Club Branding by Creative Spark Transforms a Sports Venue into a Joy Driven Destination Brand

Why one founder chose to stand for joy and turned a padel club into a destination brand. Luke, founder of Home of Property Ltd, had already built and sold a successful Leeds-based business, so his next move carried real weight. Taking on the transformation of the long-abandoned Roundhouse into a city-centre padel club, he was entering a fast-growing and increasingly competitive market. A standard, category-led approach would not be enough to stand out. The challenge was to create a name, positio