One Good Reason Redesigns Unwins Wildflower Seeds as a Garden Journal Experience Encouraging Everyday Biodiversity

Female-founded creative studio One Good Reason has partnered with heritage gardening brand Unwins to redesign its wildflower seed range, turning a functional product into an inviting, emotionally resonant experience for a new generation of gardeners. Founded in 1903, Unwins has long been a trusted name in British horticulture, helping generations of gardeners grow with confidence. But as the UK has lost an estimated 97% of its wildflower meadows, the challenge today is not just about what people