Packaging design for the new kombucha brand Fooshi

Fooshi is a new brand of naturally fermented kombucha, brewed through a multi-week fermentation process and entering the highly competitive functional beverages market. The name is inspired by the Japanese word fushi, meaning longevity. This idea is further reinforced in the visual identity, where the double “o” in the logotype forms an infinity symbol, creating a subtle reference to balance, vitality and long-term wellbeing. The abstract illustrations featured on the labels draw inspiration fro