Pandemonium: Building a wonderfully unconventional world of wine

The Brief DGB Wines asked Just Design to create a wine brand that would challenge the seriousness of the category and invite a younger, more adventurous audience in. Starting with four names Wild Peacock, Dandelion, Flying Dog and Sleepy Bull, we set out to turn them into distinctive characters and bring them together in one memorable brand world. The Challenge Wine can feel intimidating to people who enjoy it but do not consider themselves experts. Pandemonium needed to feel playful and accessi