Peixôu is a Mooca seafood eatery bringing fresh fish and artisanal fishing into urban life.

Peixôu is a seafood eatery located in Mooca, São Paulo, created with the purpose of bringing fresh fish and artisanal fishing closer to everyday urban life. The brand values the origin of its ingredients, conscious consumption, and a lighter, more pleasurable relationship with the sea—translating these principles into an accessible, welcoming, and contemporary experience. The main challenge was to reposition the perception of fish consumption, often associated with something aesthetically unappe