co+lab

PELZ | Pet Care Brand | Packaging AI Branding

2026 World Brand DesignWBDS

PELZ is a full pet care brand created from zero to campaign within a single, continuous session. It is powered by AI but guided by clear strategic thinking at every step. The project demonstrates a new approach to brand creation, where human decision-making remains central, while execution becomes fast, flexible, and scalable. Instead of fragmented workflows and long production cycles, the entire process was compressed into one focused evening of work. During this session, we built a complete an

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