Pemberton & Whitefoord Design Consultants (P&W Unveil Rebrand for Nick Jr.’s Ready Steady Dough Range

P&W have successfully redefined the positioning and packaging identity for Nick Jr.’s Ready Steady Dough, delivering a vibrant new brand world designed to engage children aged 3–6 while aligning more closely with the refreshed Nick Jr. master brand. The project centred on evolving and modernising the much-loved Ready Steady Dough identity while preserving its recognisable equity and playful, product-led appeal. P&W were tasked with creating a more cohesive and contemporary visual system that cap