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Peppa Please Hot Sauce Packaging With a Personality Problem

2026 World Brand DesignWBDSIdentity

Peppa Please is a fictional hot sauce brand built around one core idea: sauce shouldn't be boring, and neither should its packaging. The brief called for something bold, cheeky, and fun. So instead of going the traditional route flames, skulls, extreme heat warnings, I took a different direction. I made the packaging feel like a person. Specifically, three very different people. Each variant has its own name, its own color, and its own attitude. Pressed comes in green, tense, gripped, under pres

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