Petras Agroindústria — honoring Petras’ past while preparing them for what’s next.

Petras is a family-run business from rural Brazil producing sustainable eucalyptus charcoal and other eucalyptus-based products. After 25 years, they came to us ready for a new chapter while wanting to honor the story that brought them here. At the heart of the refresh is a refined logo, keeping Petras’ distinctive “E” and recognizable green and orange palette while bringing balance and clarity to its form. For the consumer line, we reimagined their mascot—originally from local comics—into a cle