PINCH. Packaging of world‑cuisine sauces capable of adapting the taste to suit everyone

Problem: The sauce category offers a wide range of flavours, but most products still follow the same basic logic: the taste is fixed before the sauce reaches the table. This becomes especially noticeable during shared dinners, where individual preferences can vary significantly. One guest may want more spice, another may prefer a milder flavour, while someone else may avoid certain herbs altogether. At the same time, for a young urban audience, food is no longer only about convenience or taste.