PISTA: A Visual Identity Designed for a Generation Ready to Take Off

There is a generation with a lot to say. A generation shaped by constant change, new technologies and cultural shifts, moving naturally between disciplines, ideas and perspectives. PISTA is a series of talks created as a meeting point for that generation: a space to connect, listen, learn, question and create. Its defining invitation, “Charlas para despegar” or “Talks to take off” became the conceptual starting point for the identity. Que Cálido Studio developed a visual system that reflects thi