Poetti Leggenda: Extending a Premium Coffee Brand into Capsule Packaging

Poetti Leggenda is a premium coffee collection created for consumers who value refined taste, quality and moments of enjoyment. As the brand expanded into the capsule coffee category, Heads was commissioned to develop packaging for the new Leggenda capsules compatible with Nespresso Original systems. The challenge was to preserve a clear visual connection with the existing Poetti Leggenda range in whole-bean and ground coffee while creating a more compact format with its own distinctive characte