Pollo Brand Identity and Packaging Design of a Limited Line of Mexican Hot Sauces for Chicken

Pollo is a limited range of fiery Mexican sauces created specifically for chicken dishes. In the project strategy, the audience is defined as young people 18-23 years old who begin an independent life, appreciate the simplicity of cooking and are looking for new impressions. Chicken becomes the affordable basis of the daily diet, and sauce is a way to diversify the usual dish. The task of the project is to express this transition from a regular