Premissimo: Glossy Premium Food Lline From the Large Retailer by UPRISE

As part of a comprehensive review of Pyaterochka’s private label portfolio, a bold and ambitious project was initiated: to develop a new premium private label. This brand had to be a unified, cross-category concept, not directly linked to Pyaterochka itself, but reflecting its aspirational scope and high standards. The challenge was to create a product line that exuded luxury and quality while maintaining a recognizable identity. The name was conceived by merging two words: PREMIUM, highlighting