Premium Ice Packaging Design for Morshynska, a Leading Ukrainian Mineral Water Brand

Morshynska, a leading Ukrainian mineral water brand, launched a premium ice line made from the same natural mineral water. The range includes three formats — cube, bell, and a 420 ml cup — designed for different consumption occasions, from at-home cocktails to everyday use and on-the-go refreshment. The challenge was to extend Morshynska’s visual identity into a new category while making the product feel premium, instantly recognizable, and easy to understand at a glance. We retained the brand’s