PUSHHH perfume. Your scent. Your mood. Your message.

PUSHHH is a perfume concept inspired by the way we communicate today. Short messages, reactions and emotions are often sent with a single tap, and the project translates this familiar digital gesture into the physical world of fragrance. The bottle cap takes its shape from a keyboard key, turning the act of spraying perfume into a simple symbolic action: press the key, release the scent, send a message. Each fragrance represents a different mood or emotional signal, expressed through short names