Racines Identity, Where Heritage, Nature and Design Take Root

Racines was born from a simple belief: to tell the story of Tunisian olive oil, we must begin beneath the surface with its roots. The brand identity draws inspiration from the invisible connection between the olive tree, the soil, and the land that gives it life. At the heart of the visual system, the roots become more than a symbol of origin: they become the brand’s signature. The tree, its fruit and its underground structure merge into a single emblem, expressing heritage, growth and transmiss