Ragged Edge Rebrands Free Soul as the Home of Women’s Wellbeing

Ten years ago, women’s nutrition was barely a category of its own, with shelves either empty or filled with products built on outdated thinking. In 2017, Free Soul set out to change that, launching products designed specifically for women and quickly building momentum where others hadn’t. Growth came fast. Certain products saw viral success on platforms like TikTok. But while individual products built loyal followings, the brand itself struggled to keep pace. Wellbeing for being a woman Market r