RainBow Eco Pets Packaging - Adding Some Character

Rainbow Eco approached us to help elevate the packaging for their range of pet sands and gravels, with the ambition of creating a more distinctive, engaging and recognisable presence on shelf. The existing range needed a stronger sense of personality, while still communicating essential product information clearly and making it easy for customers to navigate between different products. Our approach centred around bringing the character and playfulness of the animals themselves into the heart of