Rascals Brewing: Brand Identity, Packaging & Spatial Design

Rascals Brewing has always had an independent streak. For its 2024 rebrand, the Dublin brewery needed an identity that could retain that personality while bringing greater clarity and consistency to a growing portfolio of beers. Led by Art Director Tríona O’Donoghue, the new identity takes a deliberately graphic approach to a category often characterised by dense illustration and visual complexity. Bold typography, confident colour and a stripped-back layout system give the range an immediate pr