Mike Katano

Razor Packaging Design for Premium Ready to Drink Cocktail

2026 World Brand DesignWBDSPackagingPackaging DesignProduct Design

Razor is a premium ready-to-drink cocktail packaging concept that explores the intersection of industrial aesthetics and beverage branding. Inspired by the unmistakable silhouette of a razor blade, the project transforms an everyday utilitarian object into a bold visual identity for a contemporary gin & tonic line. The design language is built around precision, sharpness, restraint, and cold metallic minimalism. Rather than relying on decorative beverage tropes, the concept embraces clean geomet

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