RBL rebrands the Engineering Council to reposition the organisation at the centre of modern engineering

Independent brand agency rbl has created a new identity and strategic positioning for the Engineering Council. This UK based, but globally significant professional body is responsible for setting and maintaining standards for more than 220,000 registered engineers and over 40 professional institutions. As the need for responsible engineering grows ever more critical, the rebrand responds to a changing engineering landscape shaped by rapid technological advancement, sustainability pressures and g