ReFans, Where Art, Culture and Sport Meet the Passion for Football

Some events last a month. Some passions last a lifetime. ReFans was created at the intersection of football, culture and collecting, bringing together people who understand that being a fan is about much more than watching a game. Built around the FIFA World Cup, the project brings memorabilia, stories and generations together through a passion they all share. The challenge was to create an identity that could capture the energy and emotion of football without becoming another conventional footb