Regina Render Reimagines Sportmarathon as a Community Driven Outdoor Retail Brand

Sportmarathon: Movement Among Equals This project is a rebranding of Sport-Marafon, an expert sports retail store based in Moscow, aimed at improving brand consistency, strengthening visual coherence, and increasing overall recognition across all touchpoints. The project began with a market and competitor analysis, which revealed that the brand’s core value is not limited to selling outdoor equipment. Instead, it lies in creating a “community of equals” — a space where people are connected throu