Reimagining a Cult Sydney Yum Cha Institution for Modern Retail

For over 40 years, Ho's Dim Sim Kitchen earned its reputation the hard way, through foodservice, wholesale, and word of mouth, handcrafted in Marrickville using traditional Cantonese technique. But its packaging had never been built to sell itself. Designed for trade rather than shelf, it left the brand's quality, craft, and heritage invisible to everyday shoppers in an increasingly crowded frozen aisle. Edison redesigned Ho's packaging system from the ground up, moving it from wholesale anonymi