Reimagining Morrisons Milk Through Authentic Packaging Design and Material Choice

This self-initiated packaging design project explores how material choice, typography and visual language influence the way consumers perceive everyday products. Rather than redesigning a product for the sake of aesthetics alone, the project investigates how thoughtful packaging design can reinforce the values of a brand and create a stronger emotional connection with its audience. The starting point was a simple question: could a more organic, handcrafted visual identity strengthen the percepti