Relic, A Brutalist Identity Rooted in Mythic Storytelling for a Luxury Streetwear Brand by StudioDraft®

StudioDraft® developed the brand identity for Relic, a luxury streetwear label rooted in mythology, legacy, and rebellion. The challenge was to create a brand that could transcend conventional fashion branding and establish a distinct cultural position within the streetwear landscape. Rather than following trends, Relic was envisioned as a narrative-driven brand for a new generation of individuals who challenge norms, question systems, and forge their own path. The project began with extensive b