Renan Benvenuti + Julia Haiad Design a Modular Packaging System That Redefines the Product Experience

Built in close dialogue with its community, the brand translates the idea of connection into a visual and verbal language that is both structured and expressive, positioned within the accessible premium segment. The identity balances clarity with personality. A bold, highly recognizable symbol anchors the system, working as a constant across applications. Typography, set in Exposure, moves between functional and editorial, while a saturated color palette and a striped graphic element create a la