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Rethink Breast Cancer celebrates 25 years of being here with a powerful new design system

2026 World Brand DesignWBDSGraphic DesignAdvertisingIdentity

To celebrate their 25th anniversary, Rethink Breast Cancer is embracing the power of a number. For a quarter of a century, Rethink Breast Cancer has been offering innovative approaches to education, support and advocacy in breast health and cancer care for younger women. Since 2001, they’ve worked tirelessly to close gaps in care and offer programming that helps young women at every stage of the journey feel seen, heard and empowered to live better and longer. ​To honour this monumental moment t

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